Cobertura

Back

Squarespace, Budweiser e Audi têm os melhores anúncios no Super Bowl LI, segundo conselho global de criação

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Twelve creative leaders from around the globe watched and judged the Super Bowl LI ads with Campaign this year. While topical executions addressing the hottest political themes of the day—immigration and the pursuit of the American dream—were appreciated for their thought-provoking messages, celebrity-driven comedy still proved the most effective at cutting through the clutter.
 

Twelve creative leaders from around the globe watched and judged the Super Bowl LI ads with Campaign this year. While topical executions addressing the hottest political themes of the day—immigration and the pursuit of the American dream—were appreciated for their thought-provoking messages, celebrity-driven comedy still proved the most effective at cutting through the clutter.

1. Squarespace, "Get your domain before it's gone"
In-house/JohnXHannes

Tham Khai Meng, worldwide CCO, Ogilvy

"Giving John Malkovich a great script is like giving Matt Ryan the ball with great field position: You're going to get a touchdown. Squarespace reset the domain hosting genre, reclaiming it from years of silly spectacle and turning it into something relatable. Plus, they racked up a two-point conversion with the 'Being John Malkovich' reference."

Doerte Spengler-Ahrens, CCO, Jung von Matt/Elbe, Hamburg

"It is such an incredible pleasure to watch John performing being an annoyed customer full of self-irony."

Jureeporn Thaidumrong, CCO, Grey NudeJeh, Thailand

"John Malkovich's performance is gold. Could he win an Oscar for being himself?"