Squarespace is officially returning to the Super Bowl for its fifth consecutive advertisement. The campaign, which extends beyond the 30-second in-game commercial, will feature Keanu Reeves in a series of three different ads.
Reeves is more than a celebrity brand ambassador—he has been a Squarespace customer for some time as it’s the online partner for his company, Arch Motorcycle, which has been building custom tailored performance cruisers in California since 2011.
“When I found out that this Squarespace campaign would be for the Super Bowl, I got butterflies in my stomach,” Reeves stated about the campaign. “I love football, I love watching the Super Bowl, and I love the entertainment of the advertisements that are a part of the game and the experience.”
Below, watch Reeves give Wired a tour of Arch Motorcycle, where he and co-founder Gard Hollinger build and design totally custom bikes with the help of virtual reality, and find out how Arch partnered with Michelin on a bespoke experience: