Building Partner Websites to Enhance Online Presence
In our virtual world, consumers can connect with service providers in seconds at their fingertips. Whether they’re searching for a new therapist, interior decorator or food delivery joint, customers expect quick and accurate results while logging on their laptops or scrolling through their phones. They expect to instantly compare competitors and reviews so they can choose the right option for them.
Perhaps your business is based on aggregating this information and providing a platform for people to research and compare providers. Regardless of the industry you serve, you’re tasked with meeting consumers’ high expectations for quality information. Your challenge is to help them identify the best match for their needs among your partners, and tell a compelling enough story for them to hire one.
However, when options feel endless and information scattered, convincing people to commit to one choice is a complex goal. In order to succeed, you’ll want to make sure your partners are optimizing their online image and representing themselves in a professionally impressive manner.
Without a polished online presence, your partners may fail to stand out among competitors and communicate a lesser competency by appearing “behind the times.” That makes it important for them to prioritize web development, either by building a new website or refreshing their current one to include a modernized design with multimedia elements.
The Power of Partner Sites
A striking website can attract attention to your partner offerings, generate curiosity about their services, and help people feel connected to their mission and the individuals behind it. Simply reading about a partner’s employees may sway some people to work with them – but seeing photos or watching videos of their team will enhance the connection. Whether we’re looking for an interior designer to decorate our personal spaces or a therapist to listen to our intimate life details, we need to feel a personal connection in order to choose confidently.
Therefore, if your partners offer a subpar website experience — or even worse, none at all — building the connection necessary for commitment is much more difficult.
Fortunately, you can empower your partners to take control of optimizing their web experience and do so confidently on their own. A Squarespace Enterprise website allows them to create a polished online image with minimal time investment and no coding experience. Templates help them experiment with fresh looks while providing enough restrictions to result in a clean final product, especially if creative design isn’t their forte.
Or if you prefer to set the tone, our site duplication feature allows you to set up templates on their behalf and scale quickly to cover hundreds of partners, ensuring consistency in presentation. If you need more bespoke direction, design consultants are available to help you achieve the best looks possible while keeping your goals and brand restrictions in mind. Plus, your dedicated account manager provides high-level assistance and connects you with appropriate Squarespace experts as needed.
