How Website Page Drafts Benefit Your Campaigns
Throughout your professional or educational career, how many times have you nailed an assignment on the first try? Don’t cringe if the answer is zero—in fact, you should applaud yourself. Any projects you completed that went through multiple iterations probably achieved their goals or at least netted positive feedback—that’s because effective communication requires revision.
No matter where you are in your career, you’re likely tasked with defending original ideas as part of your role. Your audience may be internal stakeholders who can sign off on your projects—or if you work on external campaign strategy, it may be the general public as well. Seldom are we able to communicate effectively if we don’t examine our own work with a critical lens and invite others to do the same. The mark of a great communicator is their knack for gracefully receiving feedback and synthesizing it into their work for improvement.
Coordinate valuable feedback with website page drafts
Since launching most professional initiatives now requires a strong online presence, it’s important to use a website-building platform like Squarespace Enterprise, which helps you try out messages with audiences and incorporate their feedback before going live with your web pages. Whether you’re creating internal landing pages to communicate with company employees or market testing new brand strategy campaigns, you’ll want to optimize your messaging through multiple stakeholder revisions. However, it can be tough for stakeholders to get an accurate impression of your online campaigns from language alone.
To help stakeholders truly understand and support your goals, you’ll want to show them actual drafts of your intended website pages. In addition to delivering a polished first impression of the project, you’ll give them a fuller version of the consumer experience you envision along with a polished first impression of the project. Not only can this help generate more excitement among stakeholders for your project, but it can inspire them to provide more generous resources to expedite its launch.
Keep website page drafts secure within your company
Often, the key to winning stakeholder support is offering them direct editing influence over future iterations of your online campaigns. If your landing pages don't have a convenient way for them to provide feedback and track your project’s overall growth, this can be difficult to achieve. Creating drafts of website pages that stay private within your organization through password protection—while allowing team members to edit their content—can fast-track your project for success.
Squarespace Enterprise’s page drafts feature empowers you to turn any existing page on your website into a draft where you can refresh its content and design without affecting the public display. Each draft has a unique, password-protected URL that you can share with stakeholders for review. They even have the option to directly edit the new version as website contributors. Automatic timestamps record when each page draft was last updated, and you can adjust the name of any draft to streamline organization.
While any contributor on your team may create and edit page drafts, you can also limit individuals to those capabilities if desired. Designating contributors with the Draft editor role permission prevents them from publishing content and making any website changes outside of page drafts. Not only does this help you ensure quality control, but it can be valuable in coordinating effective team collaboration and training less experienced team members on content management.
