Using Squarespace Blueprint AI in Corporate Website Design
Optimizing your company’s web presence at scale doesn’t have to be a hassle. Rather than hiring an outside specialist to handle web projects, managing your own online brand presence can be faster, more convenient, and easier to control.
Squarespace Enterprise gives you access to Squarespace Blueprint AI, our new guided design system, to scale websites throughout your organization as an example for your colleagues to follow. This means you can put all the design and content elements you need in place to simplify the process, decrease production time, and create a unique look that stands out from the competition.
For example, if your HR team wants to build a careers blog or your innovation team wants to show off new product developments on landing pages, you can use Squarespace Blueprint AI to create company-approved websites to help them launch their ideas faster. This is an efficient and flexible option for corporate web design needs and can make you look like a hero for quickly getting projects in motion.
Using Squarespace Blueprint AI for your brand’s next website project can also help you accomplish the following objectives:
Manage expectations and control outcomes: Coordinating a large brand’s web presence is a complex and collaborative effort. Delegating tasks to your teammates or direct reports gives you visibility into various stages of the production process that you may not have with an outside partner. Tracking your team’s workflows from start to finish can help you catch issues earlier, maintain delivery timelines, and hit your goals without unnecessary or unexpected delays.
Keep information within your company: Whether you’re working on a product release that you can’t afford to leak or setting up internal landing pages for your employees, it’s important to keep sensitive content inside your organization where it belongs. Even if you sign an NDA with a web production partner, it’s risky to use external email addresses and store your data on platforms where security precautions are unknown. With Squarespace Enterprise’s SSO integration, you can feel confident that access to your content is restricted.
Do it yourself with expert guidance: Keeping website production in-house gives you control, but that doesn’t mean you have to fly solo. You’ll want to lean on the expertise of a dedicated account manager to help with any speed bumps or troubleshooting. Squarespace Enterprise pairs every customer with an expert account manager to walk them through the setup process and serve as a co-strategist for achieving goals.
Maintain brand standards with customization
As your brand’s quality standards are high, you may be concerned with your team’s lack of experience in website building. That’s why staying true to your brand guidelines and maintaining hands-on oversight throughout the process is important for success.
Here are a few ways that Squarespace’s design tools can be used to apply your brand standards:
Squarespace Blueprint AI enables you to jumpstart the design process and create a website tailored to your company’s vision and strategy. Through an interactive, five-step design guide, you can control critical branding elements on all of your company landing pages such as layouts, fonts, and color palettes.
Once you’ve built the foundations of a personalized website, you can share custom-branded templates across your organization. This allows your colleagues to access it and update sites with their own content, eliminating the need for them to start from scratch and reducing the chances they’ll violate any brand guidelines.
Site duplication allows for quick setup and branding uniformity, so adding and editing new pages is drag-and-drop convenient.
The Enterprise dashboard is a centralized place to find and manage all partner and affiliate websites, and it helps you direct contributors and their role permissions. The platform enables you to set up, oversee, and standardize your web production workflows.
Have web design flexibility when it counts
If you’ve ever worked with an outside web design agency, you know that high-volume production demands can be costly and take weeks instead of days or hours. Inserting a comma or fixing a typo can mean submitting a service ticket and waiting…and waiting. Priorities can change quickly within organizations, which makes wait times potentially problematic.
Waiting isn’t ideal when you need to quickly publish company updates, add or change product information, or replace an important call-to-action. Squarespace Blueprint AI makes it possible for you to delegate website production to your team and edit content on your own schedule. All of your brand-affiliated websites are located in your personalized dashboard, so you can make changes in a few clicks.
Being a leader means making the best decisions for your team and your company. By using the new guided system, you can lead by example and provide others with an approved project framework to expedite website production.