The 51st edition of the Super Bowl will kick off on Sunday, Feb. 5 from Houston's NRG Stadium, pitting the New England Patriots against the Atlanta Falcons. The National Football League's championship game is annually the most-watched television program in the United States, with last year's game commanding 111.9 million viewers.
That massive audience makes the Super Bowl a prime spot for advertisers, who are paying 21st Century Fox Inc as much as $5 million for a 30-second spot. The game will air on U.S. broadcast channel Fox.
Below are previews of some of the commercials that will run during the Super Bowl.
SQUARESPACE
For its fourth Super Bow ad, the publishing tools company has enlisted John Malkovich, who has appeared in prior ads. The spot is humorous take on the actor, and burgeoning fashion designer, attempting to register the domain name, JohnMalkovich.com, only to find someone else already owns it.
(The real JohnMalkovich.com, owned by the actor, is hosted by Squarespace.) In addition to the in-game spot, Squarespace will have a 60-second ad running prior to the game.