As 2017’s NFL championship played out on the field, the bigger-money game took place between the plays. Here is a look at the best, the worst and the just OK, our review of the Super Bowl ads that sponsors paid more than $5 million per 30 seconds to air.
Squarespace, B
Chicago actor John Malkovich, launching a clothing line, is trying to secure johnmalkovich.com. But a Florida fisherman with the same name already has it. Famous JM goes a little ballistic on him over the phone, which is kind of tricky to pull off, given the power imbalance. Malkovich and the script make it work, though, and the lesson is learned: Get that domain name locked down if you are about to start a fashion line!