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A Conversation With the Minds Behind the Unfold App on Their New ‘VOTE’ Campaign Aiming to Increase Youth Turnout

Andy McCune and Alfonso Cobo are the minds behind ‘Unfold’: the app that has been taking the Instagram world by storm for three years now. In just over two years, Unfold has grown to more than 1 billion stories created on the platform, and was acquired by Squarespace in 2019. Selena Gomez, Miley Cyrus, Kim Kardashian West, Tommy Hilfiger and Under Armour are just some of the household names that have been spotted using their beautiful designs for their stories, which are seen and shared by millions. At ages 25 and 27 respectively, McCune and Cobo have consistently showed their willingness to support social movements through their platform — this time, taking into account our current political climate and the upcoming election, they’ve set up a campaign to increase voter turnout among Gen Z and Millennials.


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