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Behold, Jeff Koons’s New Masterpiece: A Squarespace Website Template

There’s a new website Jeff Koons wants you to know about—his own, naturally. It’s called jeffkoons.com and it has been designed in collaboration with Squarespace, the customizable website platform.

Koons knows about presentation and self-promotion, two qualities all aspiring artists are in need of. His new design template is called “Reflect,” referencing both the surface of his balloon sculptures and the more cerebral contemplation that might come with looking at them. Crafted with creatives and aesthetes in mind, it boasts a “bold approach to branding” and helpfully “allows the art to take center-stage without distraction.” It’s now available to all Squarespace customers.

Read here.