There's a lot on the line this Sunday when the Patriots clash with the Falcons in Houston. Most important? Who will take home the win for best Super Bowlcommercial.
The Super Bowl is appointment viewing each year for football fans, pitting the final two teams standing against each other to determine that season's NFL champion. But for non-football fans, the Super Bowl is also a must-watch experience, if for nothing else than the ads throughout the game.
How do you know that everyone will be watching? Just look at what advertisers are willing to pay to get their 30-second spot in front of a Super Bowl audience: Buying a 30-second spot will cost over $5 million on average, according to Variety.
While some advertisers wait to make their big reveal during the game and others come up with a unique plan on how to make every penny spent count (more on that in a minute), others make their ads available to watch before kickoff. Below is more on what you can expect to see on Super Bowl Sunday, as well as the best and worst Super Bowl commercials of all-time.
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