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Creating a website for affiliate products or marketing is one way to legitimize yourself and what you’re selling. Depending on how you run your affiliate marketing, your website could be a place to collect and share your affiliate links in a browsable way or the go-to page for your content.
The most effective affiliate marketers have their audience’s trust, which extends to your website design. Take inspiration from these 5 websites to find a layout that matches the way your affiliate marketing works.
1. Stanton
A common way to earn money with affiliate marketing is to include affiliate links as part of your blog posts. The blog posts help you reach an audience with your perspective and help improve your website’s SEO so you can get discovered in search results.
This is a helpful method because it gives you space to share more about why you like a particular product or how it fits into something you’re sharing, like the pans you recommend for a recipe. This blog website layout helps draw attention with strong visuals while making it easy for visitors to browse through your posts.
2. Matsuya
Maybe your main goal for your affiliate website is to have somewhere to direct your audience and gather your affiliate links in one place. A portfolio website design is a good way to make your affiliate items browsable and linkable.
Organize your product recommendations into a gallery grid and link each photo to its respective affiliate link. This way, you have one URL to send your followers to if they want to see everything you’ve recommended before.
3. Meridien
If you’re a content creator or have another primary way of making money, affiliate links may just be one part of your business. A website layout like the one in this example is set up to highlight everything you do and make it easy to access.
With this website design, you can offer personalized client services, like coaching, one-off projects, or group classes. But you can also create separate pages for other content, like an online course and an affiliate links gallery. In this scenario, it’s common for affiliate products to have a link to your other content so that your audience trusts your recommendations.
4. idrah
A common development for creators and bloggers who start creating affiliate marketing or sponsored content is that, as their audience grows, they need a separate page to host their affiliate links and products.
This website example shows how you can expand your website design to match the growth of your content, separating posts into categories and featuring popular content. Create a gallery page to link to your affiliate products and feature those on your homepage, as this site does with its shop.
5. Jason Wild
If you’ve built a dedicated following on another platform, a website is an opportunity to connect directly with your audience in a space that gives you more control over how you interact and share content. This website example for a musician includes a membership site, where you can reach subscribers without worrying about algorithms.
As an affiliate marketer, you could use a member site to create a community for sharing affiliate links. Member sites are gated to members only—members can get access by sharing an email or paying—so you could use it to share exclusive affiliate links or release links earlier.
Tips for creating a successful affiliate website
Many affiliate marketers and content creators get their start without a website, but a strong website can support and grow an existing affiliate business. The most successful affiliate marketing websites tend to use a few common techniques.
Personal recommendation: People typically turn to others for product recommendations because they’re looking for a second opinion. If you can give a genuine recommendation for a product or service, visitors are more likely to convert.
SEO: Optimizing your website for search engines is one of the most cost-effective ways to market yourself. Consider search terms that might lead someone to your site, like “[brand name] review”, and naturally weave them into your copy or blog to attract more potential visitors.
Discount offers: Whether you’re highlighting an ongoing sale or you have a sponsored coupon code, discounts can help you convert your audience and keep them coming back.
Community-building: Building relationships is one of the best ways to create consistent income and grow your audience. Give followers a way to connect with each other and feel like part of shared experiences, like through exclusive content or a member site.
Newsletters: Email is a powerful tool to drive interaction and bring visitors back to your site and content. A newsletter or marketing email is a chance to reach someone one-on-one and highlight content or links they may have missed.
Read our full guide to creating an affiliate website
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